{"id":1245,"date":"2011-09-04T13:14:55","date_gmt":"2011-09-04T13:14:55","guid":{"rendered":"http:\/\/www.eltweekly.com\/elt-newsletter\/?p=1245"},"modified":"2011-09-04T13:14:55","modified_gmt":"2011-09-04T13:14:55","slug":"97-research-paper-a-foray-into-advertising-and-language-by-jay-mehta","status":"publish","type":"post","link":"https:\/\/eltweekly.humbeestudio.xyz\/?p=1245","title":{"rendered":"#97, Research Paper: ‘A Foray Into Advertising And Language’ by Jay Mehta’"},"content":{"rendered":"

\ufeffSubscribe to ELTWeekly (FREE)<\/a><\/strong><\/p>\n

“A Foray into Advertising Language: from \u201cThanda Matlab Coca-cola\u201d to \u201cBye Bye, Thandi\u201d” by Jay Mehta<\/p>\n

Advertisement, primarily, is a public declaration \u2013 aimed at informing and convincing the mass to buy goods or services. Language has a powerful influence over people and their behavior. This is especially true in the sphere of marketing and advertising. The choice of language to convey specific messages with the intention of influencing people is paramount. Visual content and design in advertising have an immense impact on the consumer, but it is language<\/em> that helps people to identify a product and remember it.<\/span><\/p>\n

The paper is grounded on some texts collected from advertisements including examples of words, phrases or constructions that are different from the diverse varieties one encounters on a regular basis. This includes informal spoken language between close friends. In doing this exercise, one may learn more about what creative prospects language allows.<\/span><\/p>\n

This research paper is an endeavor to construe the varied linguistic patterns in the contemporary advertisements. It commences with the significance of the prominent concepts of communication in the arena of advertising. Furthermore, it also pinpoints that there is a special use of language in the commercials. The paper chiefly pertains to the three pertinent questions in this regard:-<\/span><\/p>\n

\u2018What\u2019 <\/em>is the correlation between advertising and language?<\/span><\/p>\n

\u2018Why\u2019 <\/span><\/em>is there a peculiar usage of language in the advertisements?<\/span><\/p>\n

\u2018How\u2019<\/em> are the aforementioned observations applicable to the advertisements in India?<\/span><\/p>\n

To substantiate the arguments, the researcher plans to present a few specimen advertisements, possibly from both the print media and the electronic media.<\/span><\/p>\n

The full paper has been made available in PDF format. Please read it here: <\/span>http:\/\/www.eltweekly.com\/ELTWeekly_97_Jay_Mehta.pdf<\/span><\/strong><\/a><\/p>\n

http:\/\/www.eltweekly.com\/elt-newsletter<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

\ufeffSubscribe to ELTWeekly (FREE) “A Foray into Advertising Language: from \u201cThanda Matlab Coca-cola\u201d to \u201cBye Bye, Thandi\u201d” by Jay Mehta Advertisement, primarily, is a public declaration \u2013 aimed at informing and convincing the mass to buy goods or services. Language has a powerful influence over people and their behavior. This is especially true in the 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