Vol. 4 Issue 10 – Research Paper: ‘Emotional Engagement At Work in the Service Sector’ by Aparna Marwah
ELTWeekly Vol. 4 Issue#10 | March 5, 2012 | ISSN 0975-3036
1. What is Emotional Labour?
Emotional labor is the expression of organizationally desired emotions by service agents during service encounters (Hochschild, 1979, 1983; Ashforth & Humphrey, 1993). Morris and Feldman (1996) define emotional labor as “the effort, planning, and control needed to express organizationally desired emotions during interpersonal transactions” (p. 987). (more…)