The present paper focuses on the impact of Area on the undergraduate learners’ attitudes towards the English language as regards to the situation of ELT in India. SLA research has consistently pointed out that attitudes towards the target language play an important role in learning it. The research on the role of attitudes in English language teaching naturally interests the investigator as a college teacher of English in an Arts college. The researcher has examined the undergraduate learners’ attitudes towards the English language. This paper focuses on the undergraduate learners of English in Arts colleges affiliated to the Gujarat University (Ahmedabad) but located in urban and rural areas. It has been observed that students do want to learn and improve their knowledge of English but somehow they shy away from the language. On their part, the college teachers of English have consistently displayed a lack of understanding of the students’ needs, problems, and interests.